Place Vendôme is a legendary address in the jewelry world, home to all the historic maisons (Cartier, Boucheron, Chaumet, Van Cleef....) at 24 place vendôme, Michel Ermelin works under the name Verney little know except to true connoisseur, in a small size but big in influence.
Founded in the 1980s, Verney is considered to have invented the « joaillerie classique » style that refers to the new classicism in French jewelry. And he is still creating extraordinary « heirlooms of the future » today.
For technical prowess (Verney setting in particular are feats of ingenuity), Michel Ermelin might be considered a jeweler ‘s jeweler were it not for his intimate understanding of the needs of the modern jewelry buyer. The idea that jewelry should be easy to wear is central to the vision of Verney. He says simply : « they are more often worn on the hand than hidden in a safe ».