Place Vendôme, a legendary address in the jewelry world, home to all the historic. Michel Ermelin works under the name, Verney. A little-known fact except to a true connoisseur. Verney is considered to have invented the « Joaillerie Classique » the new classicism in French jewelry. Founded in the 1980s, the creation of « Heirlooms of The Future » preserved till today. Verney’s technical prowess, the setting, are feats of ingenuity. ‘Jewelry should be easy to wear’, the central vision of Verney. He says simply: 'They are more often worn on the hand than hidden in a safe.'